Tickets
Boutwell Auditorium packed for Ballin in Boutwell, fans stacked on top of the floor.
Presented by Nike and Hibbett

Set the Stage

Oct. 12–15, 2026 · Boutwell Auditorium · Birmingham

Tickets On Sale → See the Matchups

The Next Act Will Begin Shortly

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The Boutwell Story

First We
Raise the
Curtains

For 45 years, Boutwell Auditorium sat quiet on basketball. No court. No crowd. No games. Just a historic downtown Birmingham auditorium waiting on its next act.

Ballin in Boutwell brought the house lights back up. Now the best in the country play a few feet from the front row, in a building where every seat feels like center court and October already sounds like March.

“Ballin in Boutwell continues to showcase that Birmingham is a true basketball city and home to some of the most passionate fans that are deeply rooted in the game. Nike, Hibbett and Knight Eady’s commitment to bringing top-tier college basketball to our city delivers incredible value to this community.”

Birmingham Mayor Randall Woodfin

Then we raise the banners.

Courtside at Boutwell - photographers and fans right on the floor as the game runs.
Fan Experience

No Shadows in
the Spotlight

Doors open, the auditorium fills, and downtown Birmingham turns into the loudest gym in the country. Here's what the night looks like.

A fan lacing up custom Nike sneakers at the Hibbett x Nike lobby popup.

The Experience

Not just a game, a full brand experience. Hit the Hibbett x Nike popup in the lobby for limited product and on-site customization before tipoff.

Smoke and lights as the Boutwell crowd roars.

The Atmosphere

Smoke and spotlights for intros. Close to the action in a building that shakes on a big run. Intimate, non-traditional, unforgettable.

A player rising to the rim at Boutwell.

The Show

The country's best teams playing their hearts out. High-level, competitive, edge-of-your-seat basketball from the opening tip.

Relive 2025

Bout That

A Ballin in Boutwell athlete mid-game.
Auburn in action at Boutwell.
Alabama on the floor at Boutwell.
Nike moment on court.
Fans deep in the Boutwell experience.
Wide view of a packed Boutwell.
A player rising over the Boutwell floor.
The scene inside Boutwell during the event.
A Nike moment on the Boutwell court.
The energy of a Ballin in Boutwell night.
Alabama competing at Boutwell.
A packed house at Boutwell Auditorium.
Tickets

All Eyes on Us Now

Boutwell isn't your average arena. Every seat is lower level and right on top of the action, no upper deck, no nosebleeds, no bad angles.

First-timers and lifelong fans all fit right in. Questions about seating, ticketing, accessibility, or entry? Reach out at tickets@knighteady.com

See Full Details & Buy on Ticketmaster →
Boutwell Auditorium seating chart - the branded court centered, seating wrapping all four sides, stage at one end.
Presented By Nike and Hibbett

Different Out Here

Ballin in Boutwell is brought to you by Nike and Hibbett, putting the game, and the city, center stage.

Join Hibbett Rewards →